The platform is rolling out a updated setting that allows them to cut down on the quantity of AI-created videos appearing in their streams. This step comes as the platform disclosed that it now features in excess of 1 bn AI-generated clips.
Trial and Implementation
This change is undergoing trials over the following weeks before a global rollout. This shift coincides with a rise in AI content, spurred by recent video-generation tools.
AI Proliferation Online
Recent reports that approximately 10% of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A significant portion of this output is classified as low-quality AI content, a term for substandard, bulk-generated content that is typically illogical or bizarre.
Based on user feedback that a lot of users appreciate content created using AI tools, including computer-generated images to educational videos, and we intend to offer the community the power to increase or decrease of that, based on their own likes,” stated a platform representative.
Scale of AI Content
TikTok shared that there are currently over a billion videos on its service labeled as AI-generated. Overall, more than 100 million videos are added to the app every day, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Members will be capable of limit or boost the volume of artificial media they view by using the topic control feature in the application and selecting “AI-generated content”. Other topics that can already be modified under the setting cover politics, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s policies require users to tag “realistic” artificially created content, and it forbids dangerous AI impersonations of celebrities or crisis events. Any believable AI video that is without a tag can be taken down under its terms of service.
Furthermore, the service will henceforth add an artificially created tag to content made using its built-in AI features, or identified by an industry-wide initiative for identifying AI-generated material. This measure is aimed to help prevent users from seeking to evade the disclosure requirement.
Educational Initiatives
The company is additionally launching a $2m educational fund for professionals and institutions to produce educational content about using AI responsibly. This initiative will assist non-profit groups focused on training programming and robotics.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during discussion over proposals to make redundant a large number of content moderators in the UK. It is planning to reduce 439 jobs in its content moderation team in the UK capital, with worker representatives and internet security professionals raising concerns that people are being substituted by automated systems.
A company official clarified that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most harmful content before it has to be seen by humans. The platform reported a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
